August Evening - Opening Weekend

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August Evening follows an aging undocumented farm worker named Jaime and his young, widowed daughter-in-law, Lupe, as their lives are thrown into upheaval. Lupe is more of a daughter to Jaime than his own children, and the two try to stick together… but change is inevitable.

AUGUST EVENING is opening in cities across the country Fall 2008.  The Austin opening is the weekend of October 10th.
Contact Jacqueline at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to find out how to host a screening.

:::SUPPORT AUGUST EVENING:::

AUGUST EVENING won the Target Filmmaker Award at the 2007 Los Angeles Film Festival. This award comes with a $50,000 unrestricted cash prize and is the largest award of its kind in the nation. The jury also awarded the Best Ensemble Acting Award to the cast.Pedro Castaneda and Veronica Loren make their debut performanes

The film has won numerous awards since, including the Cassavetes Award for Best Film at the 2008 Independent Spirit Awards.

A 2008 Independent Spirit Award nomination went to Pedro Castañeda for Best Actor alongside co-nominees Philip Seymour Hoffman, Don Cheadle and Tony Leung. This was Castaneda’s debut acting role.

Immediately following its premiere screening at LAFF, Maya Entertainment picked up the film for theatrical release. Maya Entertainment, created by legendary producer Moctesuma Esparza (THE BALLAD OF GREGORIO CORTEZ, SELENA, WALKOUT,) is a vertically integrated company and is the only production/distribution/exhibition entity in the United States, dedicated to the U.S. Latino Market.

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About the Support AUGUST EVENING Campaign


Celebrate Hispanic Heritage Month & Dia de La Raza
with the Support AUGUST EVENING Campaign

AUGUST EVENING opens in Austin Friday, Oct. 10th at Regal Arbor Cinemas


Filmed in and around San Antonio, AUGUST EVENING has been critically acclaimed as an important contribution of artistic excellence in filmmaking, as a bicultural and bilingual narrative, and as one of few films that authentically represents its region and subject matter. Directed and produced by Austinites Chris Eska and Jason Wehling, AUGUST EVENING is a perfect example of the creative and independent spirit of Austin’s burgeoning film scene.

In the tradition of grassroots film campaigns for U.S. Latino films produced outside the Hollywood studio system, we invite organizations, businesses and individuals to join our efforts to support AUGUST EVENING in order to keep the film on screens as long as possible by buying out screenings. Please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more information.

Help AUGUST EVENING have a strong opening weekend.

Here’s what you can do:

1. Please send this announcement to your entire email list.

2. Host a screening. Organize your company, community group, church or educational institution to host a screening.

3. Fill a theater by buying all the tickets for a particular showtime, or buy blocks of tickets.

4. Volunteer to help promote AUGUST EVENING in your market by promoting on-line, and making and distributing Spanish and English flyers.

5. Host an AUGUST EVENING viewing party.

- If you would like more information on how to do any of the above contact me today at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

-To pre-buy blocks of 150 tickets or more please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

-To download promotional resources (screening times, trailers, stills, information about the film) visit: www.mayareleasing.com

More resources on August Evening: http://www.lasculturas.com/library/arts/film-and-television/august-evening

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