Univision joins YouTube
Wired is reporting that Univision has entered an agreement with YouTube to add Spanish language programming to the online video site. This expands the possible audience and availability of Univision's poular programming, but even mor einteresting is the progressive business model.
They will be streaming online with ads, but they will also use Google's technology to recognize when users upload Univision content and instead of threatening the user and taking it down, they will injct ads and monetize the copyright infringement.
This allows them to protect their rights to profit form their content while not alienating fans. At the same time, it crowd-sources revenue opportunitities because a fan might present a clip in a context or manner the networks didn't think to, possibly reaching more viewers than the rights holders would have in the beginning.
Anyway, stay tuned to your computer for upcoming episodes of shows ranging from Mujeres Asesinas to El Gordo y La Flaca and Don Francisco Presenta.
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